Purposeful Storytelling

Purposeful Storytelling

For some time we have seen the need for truthful news and meaningful storytelling, and the crucial role Purposeful News, Purposeful Storytelling, Purposeful Journalists, Purposeful Storytellers, and Purposeful Ambassadors will all play in creating a thriving, flourishing, Purposeful World^†.

The rest of the world is now starting to see this too. For instance a recent article in The Times newspaper highlighted the importance of storytellers (and storytelling) in the future, with increasing numbers of forward-looking organisations already recruiting Storytellers (including Chief Storytellers) to cut through the 'AI slop'.

The article argues organisations in the future will need to i) 'lead with purpose', ii) turn strategy into narrative, iii) engage emotion to turn vision into momentum, iv) build connections, and v) use stories to drive change.

Recent articles from the Good Turns Foundation, Margaret Heffernan, and Rutger Bregman also stress how 'purpose is pointless' if it is not embedded into every decision and action. Placing a 'thin veneer of purpose' does not work and results in performative 'purpose-wash'. By embedding purpose into every decision and action organisations become 'full of purpose' - i.e. Purposeful.

Forward-looking organisations are already moving in this direction and Government representatives are now seeing the importance of Purposeful Storytelling and Purposeful Government too. For instance, Douglas Alexander MP, Secretary of State for Scotland, recently referred to the importance of effective, purposeful government (and authentic storytelling) as the most effective vaccine against populism and the appeal of Reform.

If you would like to know more about the work we are doing around Purposeful Storytelling, Purposeful News, Purposeful Organisations, and Purposeful Government you can get in contact with us here.

David Clift

Purposeful Storyteller®

Purposeful Journalist®

Purposeful Ambassador®

Founder, Good Turns Foundation, Purposeful Storytelling and Purposeful News

Co-founder of Purposeful Britain and a Purposeful World

^† Purposeful Storytelling™, Purposeful Storytellers™, Purposeful Story Sharing™, Purposeful Story Sharers™, Purposeful News™, Purposeful Journalists™, Purposeful Ambassadors™, Purposeful Government™, Purposeful Citizens™, Gen P™, Gen C™, Gen V™, Gen R™, Gen S™, Gen A™, Gen W™, Purposeful Governance™, Purposeful Policy™, Purposeful Britain™, Purposeful Movement™, Purposeful Democracy™, Purposeful World™, Purpose Driven Government™, Purposeful Mayor™, Purposeful Leaders™, Purposeful Enterprise™, Purposeful Communities™, Purposeful Towns™, Purposeful Cities™, Purposeful Wellbeing™, Purposeful Education™, Purposeful Economics™, Purposeful Government™, Purposeful Council™, Purposeful Communities™, Purposeful Councillors™, Purposeful MP™, Purposeful Ministers™, Purposeful PM™, Purposeful Organisations™, Purposeful Enterprises™, Purposeful Investors™, Purposeful Boards™, Purposeful Executives™, Purposeful Directors™, Purposeful Practitioners™, Purposeful Coaches™, Purposeful Learners™, Purposeful Advisors™, Purposeful Consultants™, Good Turns™, Good Points™ etc are all recognised/registered trademarks.