Creating a Purposeful Movement

Creating a Purposeful Movement

Purpose-driven governance is set to expand to over 170 countries next year, and recent articles have stressed the need for a purposeful movement to embed purpose into every decision and action. This applies to both organisations and nations. If purpose is not embedded then purpose becomes performative, descends into 'purpose-wash', and is unsustainable.

Purpose needs to be clear, engaging and focus on the common good. Purpose needs to be embedded. Purpose needs to engage everyone in the organisation, and beyond (e.g. citizens/suppliers). Purpose needs to be clear for all to see - in every system, every step, and every smile. Everyone in an organisation and the nation needs to be "full of Purpose" - i.e. Purposeful.

The Good Turns Foundation has understood this for some time and has quietly built robust foundations for this 'movement'. Progressive forward thinking organisations are starting to see the need for this too and are starting to act. Organisations need clear purpose, good purpose, and this needs to be embedded in every decision and every action. Organisations with Purposeful Practitioners, Purposeful Ambassadors, Purposeful Executives, Purposeful Directors. Purposeful Citizens, Purposeful Educators, Purposeful Storytellers, Purposeful Partners, Purposeful Auditors and Purposeful Investors are equally important too.

The Good Turns Foundation has built the necessary foundations for a Purposeful Movement - called Gen P - that's focused on Purpose, People, Place and Planet. A cross-generational movement connecting/convening like-minded action-orientated individuals and groups. This includes a cross-sectoral and cross-generational Purposeful Civic Movement of Purposeful Citizens, Purposeful Ambassadors, and Purposeful Storytellers - with everyone collectively focused on the common good and part of over a dozen sub-movements (e.g. Gen V, Gen C, Gen A, Gen E, Gen H, Gen I, Gen R, Gen S, Gen T) - all collaborating and taking action to tackle the systemic challenges of our time (e.g. disengagement, reduced trust, failing democracy, societal breakdown, climate change).

This movement will be supported and integrated with a Purposeful Governance Movement and programmes focused on the development of Communities of Practice (e.g. Purposeful Practitioners, Purposeful Leaders), Purposeful Forums, Purposeful Organisations, Purposeful Government, and Purposeful Education.

If you would like to know more or get involved in any of the above then you can get in contact with us here.

David Clift

Purposeful Auditor®

Purposeful Ambassador®

Founder, Good Turns Foundation and Gen P

Founder, The Purposeful Policy Forum & The Purposeful Governance Forum

Co-founder of Purposeful Britain and a Purposeful World

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