Purposeful Organisations, Purposeful Governance, and a Purposeful Economy

Purposeful Organisations, Purposeful Governance, and a Purposeful Economy

Britain now faces a stark choice: continue with traditional approaches to governance (e.g. maximise short-term profits/GDP), or adopt Purposeful Governance to positively engage everyone and turn the wellbeing of our nation and organisations around.

Our purpose is to support forward-looking organisations/enterprises who wish to adopt the best possible practices and are passionate to see the latter. The organisations/groups seeking to create a successful, sustainable, flourishing future.

Engagement levels in the workplace are shockingly low (10% engaged), levels of autonomy are at an all time low, and international studies also show wellbeing in the UK languishing at the bottom of international league tables (with drive and motivation a negative outlier).

By embedding strong ethical values, clear purpose, and world-class management practices, Purposeful Governance is able to transform levels of engagement from 10% to over 70% - i.e. a 600% increase in levels of engagement! With trust, engagement, and autonomy/agency transformed, step changes in capacity, capability, innovation, and sustained growth naturally follow, and this is only the beginning. Purposeful Governance opens up a whole new world of opportunity (what/why), and a new, unique, and personalised way of being (how).

With values and purpose embedded, an organisation's structure and culture positively combine in ways never seen before, and new ways of engaging staff allow the enterprise to access almost limitless growth, whilst systemically removing the barriers/wasteful activities that have traditionally held the company back.

What about AI? Could it have a big positive impact too? Yes, if applied properly. However, significant risks exist if changes including AI are not meticulously/purposefully planned. Do not succumb to FOMO - 'Fear Of Missing Out' (e.g. from the message 'act now, or get left behind'). The application of AI needs to be both effective and purposeful (i.e. AI with Purpose). The learning from world-class enterprises is clear. Action without Purpose is thoughtless, Purpose without Values is dangerous, and Values without Purpose is directionless - as Ford recently found out, and Ikea successfully avoided.

Want to know more? Book a discovery meeting today.

David Clift

Purposeful Ambassador®

Founder, Good Turns Foundation

Co-developer of Gen P®, Purposeful Britain® and a Purposeful World®

^† Purposeful Organisations™, Purposeful Governance™, Purposeful Economy™, Purposeful Government™, Purposeful Britain™, Purposeful World™, Purposeful Ambassador™, Gen P™, etc are all recognised/registered trademarks.